Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -ProWealth Academy
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-19 01:33:04
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (336)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- North Korea says attempt to put another spy satellite into orbit fails, ends in mid-air explosion
- Harvey Weinstein to appear before judge in same courthouse where Trump is on trial
- Alabama Barker Shares Her Dear Aunt Has Been Diagnosed With Brain Cancer
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- British equestrian rider Georgie Campbell dies from fall while competing at event in U.K.
- How Blac Chyna and Boyfriend Derrick Milano Celebrated Their First Anniversary
- Cicada map 2024: See where to find Broods XIII and XIX; latest info on emergence
- Buckingham Palace staff under investigation for 'bar brawl'
- A look at Pope Francis’ comments about LGBTQ+ people
Ranking
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- College in Detroit suspends in-person classes because of pro-Palestinian camp
- Bear put down after it entered a cabin and attacked a 15-year-old boy in Arizona
- Lexi Thompson, 29, announces she will retire at end of 2024 LPGA season
- Travis Hunter, the 2
- Rapper Sean Kingston agrees to return to Florida, where he and mother are charged with $1M in fraud
- Authorities urge proper cooking of wild game after 6 relatives fall ill from parasite in bear meat
- Swapping one food for another can help lower your household's carbon emissions, study shows
Recommendation
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Adam Copeland fractured tibia at AEW Double or Nothing, timetable for return unclear
Severe storms over holiday weekend leave trail of disaster: See photos
Cardi B Cheekily Claps Back After She's Body-Shamed for Skintight Look
Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
Ángel Hernández is retiring: A look at his most memorably infamous umpiring calls
Need a book club book? These unforgettable titles are sure to spark discussion and debate
Ryan Salame, part of the ‘inner circle’ at collapsed crypto exchange FTX, sentenced to prison